On-boarding offline shoppers to an online trackable journey

The Company

An eyewear brand ​chain committed to integrate their offline and online retail activities with a small, young, loyal following.

The Challenge

Taking advantage of the massive footfall ​traffic they have with premium location stores in Tel-Aviv and creating a digital lead generation campaign.

The Solution

We created an on-boarding campaign from physical touch points. Encouraging users to play a web app game using their own mobile phones to win prizes and discounts. 

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