
Scaling marketing video solutions to a million users without compromising on creativity.

The Company
Promo is a visual content platform that enables users to instantly create premium videos for marketing and personal use.
The Challenge
Create hundreds (literally) of 'ready made' template videos with pre-picked footage, messaging and music so that users can skip over the friction of starting a marketing video from scratch.
The Solution
We broke down the process into what we call the 60-30-10 methodology where we divided our efforts into creating 3 types of templates spending a respective percentage of our time working on each of them.
60% OF TIME
TARGET MARKET
VIDEOS
Videos with highly relevant messages, created for specific audiences through extensive market research.
30% OF TIME
GENERAL
VIDEOS
Highly modular 'master' videos with general messages that can be applied across varied business verticals and easily re-designed in bulk to create a valuable mass.
10% OF TIME
INSPIRATIONAL
VIDEOS
Visually striking and funny videos that inspired and showed users the creative potential of the platform, it's assets and resources.


Make Sales Great Again

It's Vintage

Beach House

Space Experts

Milk

Start Fresh

Fresh Styles

The Jog

Blue Beats Radio

Love the 80s

Love the 60s
