Scaling marketing video solutions to a million users without compromising on creativity.

The Company

Promo is a visual content platform that enables users to instantly create premium videos for marketing and personal use.

The Challenge

Create hundreds (literally) of 'ready made' template videos with pre-picked footage, messaging and music so that users can skip over the friction of starting a marketing video from scratch.

The Solution

We broke down the process into what we call the 60-30-10 methodology where we divided our efforts into creating 3 types of templates spending a respective percentage of our time working on each of them.

60% OF TIME

TARGET MARKET

VIDEOS

Videos with highly relevant messages, created for specific audiences through extensive market research.

30% OF TIME

GENERAL

VIDEOS

Highly modular 'master' videos with general messages that can be applied across varied business verticals and easily re-designed in bulk to create a valuable mass.

10% OF TIME

INSPIRATIONAL

VIDEOS

Visually striking and funny videos that inspired and showed users the creative potential of the platform, it's assets and resources.

Make Sales Great Again
Make Sales Great Again

Make Sales Great Again

00:15
Play Video
It's Vintage

It's Vintage

00:15
Play Video
Beach House

Beach House

00:10
Play Video
Space Experts

Space Experts

00:15
Play Video
Milk

Milk

00:14
Play Video
Start Fresh

Start Fresh

00:15
Play Video
Fresh Styles

Fresh Styles

00:15
Play Video
The Jog

The Jog

00:14
Play Video
Blue Beats Radio

Blue Beats Radio

00:20
Play Video
Love the 80s

Love the 80s

00:15
Play Video
Love the 60s

Love the 60s

00:14
Play Video
Make it Rain

Make it Rain

00:20
Play Video