Scaling marketing video solutions to a million users without compromising on creativity.

The Company

Promo is a visual content platform that enables users to instantly create premium videos for marketing and personal use.

The Challenge

Create hundreds (literally) of 'ready made' template videos with pre-picked footage, messaging and music so that users can skip over the friction of starting a marketing video from scratch.

The Solution

We broke down the process into what we call the 60-30-10 methodology where we divided our efforts into creating 3 types of templates spending a respective percentage of our time working on each of them.

60% OF TIME

TARGET MARKET

VIDEOS

Videos with highly relevant messages, created for specific audiences through extensive market research.

30% OF TIME

GENERAL

VIDEOS

Highly modular 'master' videos with general messages that can be applied across varied business verticals and easily re-designed in bulk to create a valuable mass.

10% OF TIME

INSPIRATIONAL

VIDEOS

Visually striking and funny videos that inspired and showed users the creative potential of the platform, it's assets and resources.