creative that works
Scaling marketing video solutions to a million users without compromising on creativity.
The Company
Promo is a visual content platform that enables users to instantly create premium videos for marketing and personal use.
The Challenge
Create hundreds (literally) of 'ready made' template videos with pre-picked footage, messaging and music so that users can skip over the friction of starting a marketing video from scratch.
The Solution
We broke down the process into what we call the 60-30-10 methodology where we divided our efforts into creating 3 types of templates spending a respective percentage of our time working on each of them.
60% OF TIME
TARGET MARKET
VIDEOS
Videos with highly relevant messages, created for specific audiences through extensive market research.
30% OF TIME
GENERAL
VIDEOS
Highly modular 'master' videos with general messages that can be applied across varied business verticals and easily re-designed in bulk to create a valuable mass.
10% OF TIME
INSPIRATIONAL
VIDEOS
Visually striking and funny videos that inspired and showed users the creative potential of the platform, it's assets and resources.
