Just Like GOT, Every Brand Needs A Good Writer.
Updated: May 21, 2019
Game Of Thrones' last season has brought many online discussions (and rants) about the writing's quality / haphazardness.
New technologies in private editing tools and online services like Magisto and Promo have given an unprecedented rise in video content creation. Video has faster turnover times than ever before, and with cheaper production costs, has fitted itself right into a sweet spot in the marketing campaign's budget.
Similarly to George RR Martin's books many brands go straight to video these days and face the consequence of creating content that misses its mark.
One thing that is important not to overlook is the writing.
A lot of times with challenging budgets the writer is called upon to build a strategy targeting the brand's audience, bring an effective concept, create messaging that resonates and converts and produce a compelling narrative with visuals in mind.
Whether you're looking for a campaign, product or service video, having a writer that is creative, visually oriented and understands marketing to the core is a good place to start.