Amit Baram
When should you focus on branding?
Short answer - yesterday. We all know the common saying: If you’re not even a little ashamed of your MVP, you’ve waited too long to launch. Same goes for branding. Many early stage startups I meet are reluctant to part with any of their seed / round A money for branding and identity - especially companies focused on B2B products or services. They feel the time isn't right to invest in such superficial matters, they could not be more wrong... and here's why: How important is a