creative that works

Game Of Thrones' last season has brought many online discussions (and rants) about the writing's quality / haphazardness. New technologies in private editing tools and online services like Magisto and Promo have given an unprecedented rise in video content creation. Video has faster turnover times than ever before, and with cheaper production costs, has fitted itself right into a sweet spot in the marketing campaign's budget. Similarly to George RR Martin's books many brands

A short case study in large scale content marketing. Last week I binge watched Netflix and Formula 1’s new docuseries Drive To Survive. I was drawn in to the cast’s passion and drive to win at all costs, to the dramatic on (and off) track battles, to the high-speed, edge-of-your-seat racing action and to the sophistication involved in operating this massive, highly competitive, tech-oriented sport. I’ve never followed motorsports before but after watching the series I felt th