creative that works

A short case study in large scale content marketing. Last week I binge watched Netflix and Formula 1’s new docuseries Drive To Survive. I was drawn in to the cast’s passion and drive to win at all costs, to the dramatic on (and off) track battles, to the high-speed, edge-of-your-seat racing action and to the sophistication involved in operating this massive, highly competitive, tech-oriented sport. I’ve never followed motorsports before but after watching the series I felt th